How Naija songs music capture the global market in music?

The finest music in Africa is from Nigeria. Nigeria is the African nation with the highest level of cultural production, the most connected citizenry, and the most online impact. Music, the oldest method of expression of communication and emotion, is a mixture of vocal and/or instrumental resonance for dulcet or discordant chords. Modern Naija songs is a baffling variety of styles, generally contemporary or reflecting certain societal standards. In terms of cultural production, social connectivity, and online impact, Nigerian music is unmatched by that of other African nations.

 Others and, at the same time, the most ardently exploratory viewers are still in the dark about the nation's artistic prowess. Despite this, the nation's musical output is excellent both domestically and internationally. Even if musicians from other nations may put in the same amount of work or utilize the same equipment, Nigerians have taken music beyond its original meaning as "music for the soul" and have turned it into a means of subsistence.

Population

When there is an audience to enjoy such creativity, music or entertainment in general, is fantastic; the more admirers an artist has, the more enthused they get. There are now more than 215 million people living in Nigeria. Over 109.2 million people in the nation utilize the internet, according to digital statistics; 43 of them are active social media users. Amazingly, Nigerians created 1.3 million playlists a year after Spotify's debut. Latest hip hop songs may now flourish both domestically and internationally, providing it an advantage over less populous nations. Since the majority of Nigerians spend more time online than outside, the internet is currently a need for both established and up-and-coming artists.

Connection With Fans

It keeps coming up that, in comparison to other African nations, Nigerians have the greatest internet access. Thus, with the help of social media, the majority of musicians are able to interact with fans, cultivate relationships with them, and even deal with criticism. This allows them to decide whether to modify or continue with their musical style in order to reach a wider audience. In order to keep fans returning to their vibrant communities, artists need to have social connections with their followers in order to react or express their thanks to them.

Consistency 

Greater customer satisfaction results from it, as does an increase in the artist's confidence in achieving stability. Many Nigerian artists rose from relative obscurity to the top of the food chain because they continued to release singles and albums without stopping, whether they were commercial successes or not. The music industry is crowded, chock-full of amazing stars, and sometimes quite cutthroat. So dropping tracks "back-to-back" is a great strategy for increasing fame and productivity. Regardless of one's skill, it is apparent that consistency increases awareness whereas inconsistency has the opposite effect. Such musicians that embraced consistency throughout their musical careers include Burna Boy, Wizkid, Davido, Olamide, and many others.